The market now
The Mini Kelly is the most expensive bag in the index.
Three colour families own the market
64%
Of 11 colour families recorded, Gold/Tan, Grey/Taupe, Black take 64% of all trade.
One size wins
63%
Size 25 takes this share of every bag sold with a numbered size. Every other size shares what is left.
Unworn pays
+21%
Store Fresh bags sell for this much more than every other condition grade.
Gold hardware, by a nose
53% : 41%
Gold against palladium as a share of all trade — far closer than the market assumes.
Best seller
Birkin Retourne 25
Gold · Togo · Gold hardware — #1 most traded
† Measured on unsold stock, not sales velocity. Comparable figures for other models pending.
‡ Median Store Fresh SOLD price against the median of all other condition grades.
* All Sellier retail sales. Hermès-only and condition-filtered figures pending.
Top-selling bags
Kelly Sellier 25 · Noir · Epsom · GHW
#4 · 2.4% of trade
Birkin Retourne 25 · Etoupe · Togo · GHW
#5 · 2.2% of trade
Birkin Retourne 25 · Noir · Togo · GHW
#6 · 2.0% of trade
Mini Kelly II 20 · Noir · Epsom · GHW
#7 · 1.7% of trade
Kelly Sellier 25 · Etoupe · Epsom · GHW
#8 · 1.3% of trade
Birkin Retourne 25 · Etoupe · Togo · PHW
#9 · 1.1% of trade
Birkin Retourne 25 · Noir · Togo · PHW
#10 · 0.9% of trade
Kelly Sellier 25 · Etoupe · Epsom · PHW
#10 · 0.9% of trade
Birkin Retourne 25 · Gold · Togo · PHW
#12 · 0.7% of trade
Birkin Retourne 25 · Noir · Epsom · GHW
#12 · 0.7% of trade
Mini Kelly II 20 · Gold · Epsom · PHW
#12 · 0.7% of trade
Birkin Sellier 25 · Gold · Epsom · GHW
#12 · 0.7% of trade
Kelly Retourne 25 · Noir · Togo · GHW
#12 · 0.7% of trade
Kelly Retourne 25 · Gold · Togo · GHW
#12 · 0.7% of trade
Kelly Sellier 28 · Noir · Epsom · GHW
#12 · 0.7% of trade
Kelly Sellier 25 · Mauve Sylvestre · Epsom · PHW
#19 · 0.6% of trade
Mini Kelly II 20 · Etoupe · Epsom · GHW
#19 · 0.6% of trade
Mini Kelly II 20 · Noir · Chevre · GHW
#19 · 0.6% of trade
Birkin Retourne 25 · Bleu Nuit · Togo · PHW
#19 · 0.6% of trade
Birkin Retourne 30 · Noir · Togo · GHW
#19 · 0.6% of trade
Birkin Retourne 30 · Noir · Togo · PHW
#19 · 0.6% of trade
Store Fresh examples only · three years · published as rank and share, never as volume.
View as table
| Specification | Store Fresh price |
|---|---|
| Birkin Retourne 25Togo · Gold · GHW | £23,950 £24k£25k |
| Kelly Sellier 25Epsom · Gold · GHW | £24,950 £22k£26k |
| Mini Kelly II 20Epsom · Gold · GHW | £24,900 £24k£26k |
| Kelly Sellier 25Epsom · Noir · GHW | £23,800 £22k£26k |
| Birkin Retourne 25Togo · Etoupe · GHW | £23,650 £24k£25k |
| Birkin Retourne 25Togo · Noir · GHW | £24,450 £24k£25k |
| Mini Kelly II 20Epsom · Noir · GHW | £23,650 £24k£26k |
| Kelly Sellier 25Epsom · Etoupe · GHW | £23,950 £22k£26k |
| Birkin Retourne 25Togo · Etoupe · PHW | £23,800 £24k£25k |
| Birkin Retourne 25Togo · Noir · PHW | £24,950 £24k£25k |
| Kelly Sellier 25Epsom · Etoupe · PHW | £23,450 £22k£26k |
| Birkin Retourne 25Epsom · Noir · GHW | ~£23,800 £24k£25k |
| Birkin Retourne 25Togo · Gold · PHW | £23,950 £24k£25k |
| Birkin Sellier 25Epsom · Gold · GHW | — |
| Kelly Retourne 25Togo · Noir · GHW | — |
| Kelly Retourne 25Togo · Gold · GHW | — |
| Kelly Sellier 28Epsom · Noir · GHW | — |
| Mini Kelly II 20Epsom · Gold · PHW | £23,700 £24k£26k |
| Birkin Retourne 25Togo · Bleu Nuit · PHW | ~£23,800 £24k£25k |
| Birkin Retourne 30Togo · Noir · GHW | — |
| Birkin Retourne 30Togo · Noir · PHW | — |
| Birkin Retourne 30Togo · Etoupe · GHW | — |
| Birkin Sellier 25Epsom · Bleu Glacier · PHW | — |
| Kelly Retourne 25Togo · Etoupe · PHW | — |
~ Model median — this exact specification has no recorded sale. An em-dash means no Store Fresh sale has been recorded for the model.
