Trends
The Colour Report
Colour is the market's most honest demand signal. This is how the Birkin and Kelly trade divides across colour families, counted from Sellier's own Store Fresh sales.
Leaderboard
Hottest colour families
Ranked by share of trade, grouped into colour families.
| Colour family | Share of trade |
|---|---|
 | 21.8% |
 | 21.6% |
 | 20.3% |
 | 8.6% |
 | 8.4% |
 | 7.5% |
 | 4.9% |
 | 3.7% |
| Other/Multi | 1.3% |
| Orange | 0.9% |
 | 0.9% |
Share of trade is counted from completed Store Fresh sales over a rolling three-year window. Movement over time — how a colour's share has shifted month by month — is not yet published.
Grouping
Why families rather than references
Colours are grouped into families — Black, Grey/Taupe, Gold/Tan and so on — because the underlying Hermès reference names are too granular to compare year on year. A shift here is a shift in taste rather than in one seasonal reference.